Home / South Carolina / Columbia / Dr. John Rich
South Carolina
#10
Columbia
#2
Score
66.3/100
Facial plastic surgeon

Dr. John Rich, MD

John Smythe Rich III, MD (the site identifies him as Smythe Rich, MD) is a facial plastic and reconstructive surgeon at Rich & Humenansky Plastic Surgery of the Face & Body, 1711 Richland St, Columbia, South Carolina. His site describes upper and lower blepharoplasty with fat transposition into the tear trough.

Practice
1711 Richland St. STE. 2, Columbia, SC 29201
Phone
(803) 799-3223
Website
smytherichmd.com
Plastic surgeonsFacial plastic surgeonsOculoplastic surgeonsOther specialists

Dr. John Rich (large marker) and the top 24 eyelid surgeons in South Carolina, numbered by state rank. Markers sit at the center of the practice's ZIP code. Map data © OpenStreetMap contributors.

Training and board certification

The practice site does not publish medical school, residency or board-certification facts for Dr. Rich. The NPI Registry gives his full legal name as John Smythe Rich III, MD, credential MD, taxonomy Otolaryngology, Facial Plastic Surgery (primary) (NPI 1245204791). His bio page states he has practiced facial plastic and reconstructive surgery since the 1990s (source).

Eyelid surgery work

  • Blepharoplasty. The eyelid page describes upper eyelid surgery (skin and fat removed and sculpted, scar hidden in the natural crease) and a lower-eyelid technique that preserves and transposes orbital fat into the tear trough rather than simply removing it, "means less of a hollow-eyed result and less skin is removed" (source).
  • The page states eyelid surgery can be combined with fractional CO2 or Erbium laser resurfacing.
  • Brow lift. Endoscopic brow lift is offered as a separate face procedure (source).
  • Blepharoplasty: 7 cases tagged, with before-and-after photo sets (source); the gallery filter list separately counts 3 cases tagged "Lower Blepharoplasty."
  • Endoscopic brow lift: 2 cases tagged (source).

Other procedures

The practice also offers face procedures (facelift/"Whisperlift," rhinoplasty, chin augmentation, otoplasty, lip lift, skin cancer reconstruction, undereye filler, resurfacing), breast and body procedures, and non-surgical skin care, per the main services menu (smytherichmd.com).

Insurance and cost

No eyelid-specific insurance or Medicare statement is published. The site's structured data lists "priceRange: Call for pricing options" with no dollar figures for eyelid surgery.

Recovery, from the practice

From smytherichmd.com, read 2026-09-30, each with its source page.

Recovery, in the practice's words

TopicStatementDays
Bruising"If bruises occur, 7 to 10 days are needed before a cosmetic return to social circles." Source10
Final result"Surgery takes 1 to 1.5 hours, with little to no pain afterward." Source
Back to work"Patients may return to normal activities after a few days; newer techniques have decreased bruising." Source

Before you book

The operations Dr. John Rich offers, what they cost, when insurance pays and the other surgeons nearby.